Thursday, November 16, 2006

Lucky Magazine

Everyone familiar with Guy DeBord's Society of the Spectacle and its prediction of the completely mediated, ad-driven society? For guidance on the last ten years of Spectacular living, check out back issues of Adbusters magazine, which will give you the snooty Vancouver college-grad outlook on totally-mediated culture. If you want the real thing, go to your supermarket and check out the new Lucky magazine, the magazine for and about shopping. What is the difference between this magazine and a catalog, you may ask? Why don't folks recognize it's wall to wall advertising of various types? Don't ask me, but the folks reviewing at Amazon and elsewhere seem to love it. The demise into superficiality, shopping, and celebrity culture seemed to begin when the primary readers for National Enquirer and Star were no longer Kansas matrons, but 20-something women in NYC. Now they have Lucky magazine to enhance their materialist entertainment. Whoopee.

1 comment:

Brian said...

You have to admire the genius of the publishers, who noticed that tons of readers flip through "Vanity Fair" only for the ads, and decided to capitalize on the phenomenon.

Modern culture is perverted. I think the blame is properly placed on our neighbors.