Wednesday, March 28, 2007

MIMS in a Minute - Ring!

I'm reiterating something I already posted to my EE Times blog because something about this just bugs the shit out of me. Eric Nicoli of EMI Group gave a keynote speech at the CTIA Wireless Show March 28, talking about the use of cell phone promotional tools by musicians like Lily Allen and OK Go. When Nicoli talked about hip-hop artist MIMS, though, he said "the smart musicians think about ringtones and ringbacks before they think about albums and hit tunes." Has our attention deficit disorder gone wild? If I have to hear the three-second ringtone before I hear the musical source, I want no part of such a mobile revolution.

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